Dan Miller is both a vocational and a life coach in 48 Days to the Work You Love. He offers us a way to determine what really matters to us and shows us how to incorporate that knowledge to find a job that is fulfilling as well as allowing us to have a steady income. Many of us are in jobs that are financially good for us, but do not allow us to feel satisfied or complete with what we are doing with our lives.
Dan gives us step-by-step instructions on determining what we really love to do. He helps us determine if we have the skills to do these jobs and shows us how to acquire these skills while working toward the ultimate job for us. We will address our hopes, dreams, skills and passions to identify what we want to become. Work does not have to be that place where we put in our 8 hours (or more) just to bring in a paycheck, we can find the job(s) that will allow us to be passionate about our work and accomplish the things we want in this life.
By reading and applying the knowledge gained by answering all of the questions to help us determine who we want to be and what we want to accomplish given in each chapter, we can guide our jobs into the vocation we want to pursue for the rest of our lives. We will have a very detailed outline of the next steps needed to become who we really want to be.
We are hit by marketing in some form or another all day long. Mark Joyner shares with us how to make sure our product or service is the one to purchase. He feels we have 3 seconds to get across why people should use our product or service. Because we have such a short time to grab the interest of the purchaser we must have a well-defined offer that they can’t refuse or forget.
He covers what makes an irresistible offer and what doesn’t. Some of the best examples come from Dominos “30 minutes or less or it’s free” and Fed Ex “When it absolutely, positively has to get there overnight.” He helps us to distinquish between the irresistible offer and the offer intensifiers. The offer intensifier is transitory and the irresistible offer is what defines us.
He walks us through the four questions we need to answer to come up with our own offer. They are what it is the irresistible offer, what is not the irresistible offer, elements of the offer and the great formula. Many examples for what it is and what it is not are given along with an analysis of why this example is or is not an irrestible offer. He then helps us to define what we need to convey about our product or service to make it irresistible.
If you want to make an impression and sell more of your product you need to read and implement the guidelines given here.
Kick Start Your Success helps master four key steps to success. They are: “gain confidence by defining your goals, obtain focus and convert your goals to words, find your voice and start powerful conversations that catapult you forward and triumph by becoming ‘Inter-ask-ive’ and achieve your dreams.”
Romanus Wolter includes actions you can take today to start reaching the goals and dreams you have. These powerful steps, visualized by the examples included, allow us to create an atmosphere around us that supports us in achieving our dreams. Wolter gives the tools and techniques needed to create conversations with others so that we may excel.
Each chapter ends with an exercise for you to incorporate what you have learned as you go. By following these steps you will have a very well defined plan of the things you need to do to accomplish all of your goals. These steps include developing an instant impact message and a success script. If you can communicate your goals, you can gain the buy-in you need from those around you.
Wolter includes steps to take with those around you who are naysayers about what you want to accomplish. Stay on track by incorporating these steps in your life so that you can achieve all that you set out to.
