Generation Blend
| Generation blend: Managing across the technology age gap |
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by Rob Salkowitz, John Wiley & Sons, 2008.
With three-plus generations currently active in the workplace, there are many books that examine the different work styles of generations. There are also many books written about how technology affects people in the workplace. What has not been explored in depth, however, is how technology affects the interactions of generations in the workplace, until Salkowitz’s Generation Blend: Managing across the technology age gap. This book focuses on how new ways of communicating, collaborating and managing information technology affects all employees, and gives organizations a plan for how to create understanding amongst the generations.
The most prevalent generations currently in the work place are the Baby Boomers (born 1946-1962), Generation X (born 1963-1980), and the Millennials (born 1981-2000). Due to shared experiences at the same point in history, there are certain qualities possessed by each generation that affect their workplace styles as well as their attitude towards technology. Baby boomers are often thought to be skeptical of new technology, especially given media coverage of the potential dangers. Generation X is thought to be techoliterate, comfortable with technology although cautious; while Millennials are considered technosavvy, often adopting new technologies without fully considering the risks.
After examining the conflicts that may arise amongst the generations due to the digital technology age gap, and giving full descriptions of the workstyles of the 3 prevalent generations in the workplace, Salkowitz offers 5 questions that any organization should ask themselves in order to best manage the technology age gap, which should help create understanding amongst generations regarding the utilization (or lack thereof) of certain technologies by the organization. Case studies are presented both to illustrate why the technology age gap may actually be beneficial to the workplace, as well as to give examples of the different steps that each of the generations may be taking to eliminate the technology age gap.