By Drew Cerino

Every time I tell my mother about something new the Library is doing, she says the same thing: “You should advertise this stuff!” And she is certainly not wrong, but she has unknowingly pointed out the conundrum of this big, beautiful puzzle that is a modern library: Does it need marketing?

The short answer is yes, and people are often surprised when I tell them that marketing is part of my job. It’s almost as if I had said my job was promoting something as ubiquitous as oxygen.