By Drew Cerino

Chances are you — or someone you know —  has a worn and stained cookbook tucked away somewhere in their pantry. Or they might have a fancy celebrity cookbook sitting on a coffee table collecting dust. Regardless, our society has a big fascination with cookbooks.

By Drew Cerino

Every time I tell my mother about something new the Library is doing, she says the same thing: “You should advertise this stuff!” And she is certainly not wrong, but she has unknowingly pointed out the conundrum of this big, beautiful puzzle that is a modern library: Does it need marketing?

The short answer is yes, and people are often surprised when I tell them that marketing is part of my job. It’s almost as if I had said my job was promoting something as ubiquitous as oxygen.

This article is from our 2025 Fall District Discovery, see the full publication

by Drew Cerino

Are you addicted to your smart device? If you have ever picked up your phone and suddenly lost hours to an endless stream of content, you might be!